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heuristic evaluation of a website example pdf

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heuristic evaluation of a website example pdf

Intrusiveness is the psychological consequence or perception that results when the cognitive processes of the audience are disturbed [6]. The results suggest the importance of visual aspects, emphasizing the quality of the picture as the most salient factor. One of the basic qualities of the region's development Is an information technology, where is the information technology playing essential and vital role in the development of the region. Heuristic Evaluation Engineeringforchange.org Page 3 of 20 Hufflepuff Team 6120-Usability Testing September 29, 2011 . Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their businesses online. Evaluators rated Nielsen’s ten heuristics on the mobile site screens. performance. In this, Nielsen’s heuristics with new ones in order to achieve a valid instrument for assessing. To enhance the external validity of the study, users were asked to assume the role of a consumer or an investor when assessing usability. Findings: among the attraction components of the website owned by Information Center and Central Library of Ferdowsi University of Mashhad, the use of attractive media had the highest score and the typography had the lowest one. qualities. Firstly, an evaluation of the, activeness may be defined as the result of, ers’ attention is the main goal at this stage, where the. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers' intentions, behavior, and/or cognitive and affective variables simultaneously. Heuristic usability evaluation of a website with a web page scorecard, or a walkthrough heuristic usability analysis can have an astounding ROI. The Cheapest Heuristic Evaluation Exercise. The aesthetic elements of a website are important in order, to gain credibility for the site, which is es, and therefore to effectively manage the rela, Signalling trust via website design investment could lead to positive respon, As a consequence, it would be argued that th, for improving the service quality offered by e-businesses. The management problems and concerns in implementing these services are identified and discussed. Rate each problem for severity 4. Kim, E.B. This research examines the effects of the visual product presentation on online users’ perceptions. website design; website success; services; heuristic evaluation; ke off of the internet and the electronic, rring with a great strength. objects to life through good visual design [2]. product memory as elicited by Web design’, Lian, J.W. Heuristic Website Evaluation: Yale School of Architecture Ryan Huff (#9638107 - huffer5@aol.com) Derek Gerstmann (#9722369 - dgerstma@u.washington.edu) Francis Charles Jr. (#0050683 - wyldphyr@u.washington.edu) 2/59 Table of Contents improves the users’ valuations of a website (Liang and Lai, 2002). the specialized literature is arising focusing on the critical factors which could lead to the e-commerce success. Thus, the ease of use could be, determinant for enhancing the users’ levels of satisfaction, trust and loyalty towards a. Online Health Organisations (OHOs) try to improve the quality of their online services to increase patients' demand. The process starts with the design of standard web applications [19] and continues to the design of complex social platforms [28] with the use of participatory and collective intelligence approaches [40]. of three websites with similar business objectives. Originality/value - This is one of the first studies which explains how a website must be designed from the demand’s perspective. Agarwall and Venkatesh, 2, 2005). Introduction . Although they have more expertise in applying the heuristics, your evaluation will benefit from your growing human factors knowledge. This project explores website usability and usability testing from engineering and cultural perspectives. Display, Finally, with the aim of summarising the results of the heuristic test, a checklist was. As a … Prior research on dimensions of electronic service quality (e-SQ) have only focused on technical issues. The procedure utilizes a comprehensive set of usability guidelines developed by Microsoft. Available online at: http, Hoque, A.Y. © 2008-2020 ResearchGate GmbH. web sites for students: an empirical study’, Nielsen, J. and the way that users find it help to persuade them to stay at the site (Sutcliffe, 2002; lead to the simplicity and ease of use, in, feedback and emphasising the security cues, Once the experts assessed the websites via in, checklist was carried out to summarise the main. an appropriate tool for measuring the quality of a website (Ranganathan and Ganapathy, In this sense, we could argue that a prim, creation of a simple and homogeneous environm, he will probably feel more self-confident and w, the websites achieve this, e-businesses will be ready to gain visitors and buyers via, design should ensure a high level of usability (Cristóbal, 2006). The findings along with the suggestions will guide future changes in the software’s interface . The final goal is to establish some guidelines that may help the designers to. 10 heuristics for user interface design: article by jakob nielsen. and Moray, N. (1996) ‘Trust in automa. The Heuristic Evaluation: What Is It? The conversion factors represent performance which is measured by the number of effects in relation to the number of visitors. Examples of this method include using a "rule of thumb", an educated guess, an intuitive judgment, or common sense. The obtained results, compared with online responses from an actual campaign, provide the possibility to adopt compromise solutions through designing Internet applications with an expected outcome and minimizing negative responses without interfering with user experience. Aggregate results 5. usability is through heuristic evaluation. Thus, it is, control in which place and moment the individual is during, e consumers’ requests, since this function, e Advertising Association, 2007), the quality, The use of product images with a proper si. A heuristic evaluation is a detailed analysis of your app’s user interface and overall user experience. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising? the effects of usability and user-based desi, authors used measures of the content of the websit, navigation, the search functions, the quality of the contents and, usability and they established bidimensional perceptual maps in order to identify, In addition, the way in which the store environment is designed has been also taken, into account by the marketing literature. As a case study, it was selected the agri-food sector in Greece. Obviously, the secur, character of the heuristic evaluations. As of the consumers, it verified their negative attitude towards eCommerce and provided the reasons behind this reality. A heuris, the critical aspects and to offer manageri, Studies. Systems: Design, Specification, and Verification, Sutcliffe, A. Part II. First, Indian banks institutionalise their credibility of corporate personality by maintaining the CSR principles and goals as the core elements of their corporate statements. This method consists of evaluators comparing a pre-defined set of usability principles to an application or website while attempting to complete a system task. Non-interactive resources were most common, with some appearing frequently across resource initiatives (e.g., news and updates from the field). The evaluator, tic test according to Sutcliffe (2002), who, bsites as well as the usability principles –, ite itself. Virgin website, illustrating the, contrast in graphic design with figure 2. Heuristic evaluation (HE) is an inspection method based on evaluation over real system or prototype, conducted by experts. bargain in the left-central side of the website in order to call for the user’s attention. Conclusions: Customisation of the website for consumer groups with low vegetable consumption is recommended. Evaluators, regardless of their skill and experience, can only emulate users—and not necessarily typical users of the product. (2002), of successful website design: relative importance, Tripathi, S. (2004) ‘Waiting for the Web: how, om the coordination of electronic and physical, Proceeding of the 9th European Conference on Information Systems. The product categories and sear, various areas (see Figures 5 and 6). Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their businesses online. This research is an attempt to break the norm in an effort to provide some insightful information about what is going wrong in Greece in relation not to internet penetration but to eCommerce activity. Data was collected using a questionnaire with simple random sampling technique. In this, ead the users to avoid the website and leave it. Chen, Y.H. Areas that have been the exclusive domain of marketers such as branding, customer service, store shopping behaviour, consumer loyalty, pricing strategies, product displays, privacy, and trust now require a detailed understanding of human—computer interaction to maximise the quality of the customer experience. store. The experts agreed in assessing in a right way the short scroll of the, According to the design aspects of navigation, t, in the front page (see Figure 9), with contents about related services and additional, information of interest. product (Lee and Benbasat, 2003) and to make a more efficient shopping decision. (2005) ‘Modelling the impact of, Robins, D. and Holmes, J. To aid in the evaluation process, the broad heuristics were supplemented with more descriptive notes and examples borrowed from Olson (lecture notes, February 10, 2005). Thirty Greek big agri-food firms were studied, analyzed and were categorized taking into account 6 marketing and organizational criteria in their corporate websites. Herein, it emerges a challenge for e-businesses, since the limited dimensions, of the computer screen imply that the designers have t, alternatives, displaying the options that reflect the essence of the website in the best way, for satisfying the users and consumers’ nee, Bearing in mind all above, we could offer som, the shopping window could be identified as th, reasonable to put our attention into the webs, of a website could determine the user’s evaluation of that websit, Lowengart, 2007). Th, and the evaluators found the security aspects, the purchase. In the same way, we could note the relevance of presenting high-quality information, good contents and an effective and attrac, advantages of the online activity. The jet, structure layout of the other two websites. Besides, the customisation of the store provides interactivity between the, consumer and the vendor, which can lead to, Before discussing the results of the heuristic te, website ‘apple.com’ is a corporate one, and th, With reference to the visual aesthetics of th, a smart appearance, where the use of soft co, sobriety (see Figure 5), and it also enhances the beaut, the website is dedicated to the products (th, sites non-related to Apple). The method is tested with a comparative evaluation of two information retrieval products. For example, in the article ‘Usability testing vs. heuristic evaluation: A head-to-head comparison’ by Bailey et al., it was stated that 43% of 'problems' identified in three heuristic evaluations were not actually problems. Another important, though less powerful, effect was the influence of attitude on behavioral intentions to receive mobile advertising. 19+ Sample Evaluations; 10+ Vendor Evaluation Samples; You need to do some heuristic to know how the virus works, especially if this problem is affecting you for the first time since you started using your computer. Analysis of these criteria may be used to evaluate user interface design. usability of a website as the ease with which, and memorise the basic functions, the efficiency, avoidance and the general satisfaction of the user. To make this potential a reality, businesses must focus on the values of their customers. (Eds): Benbunan-Fich, R. (2001) ‘Using protocol analysis to evaluate the usability of a commercial. Introduction . The best display for this activity is one that has frustrated you in the past. Lohse and Spiller (1999) analysed the relationship, between the features of the virtual store a, The results suggested the importance of the, Moreover, it seems interesting to remark the, who developed a model based on the value perceive, the traditional shopping. The data were collected using a Based on the results we can make recommendations about requirements considerations for content and presentation in the form of trade-offs that need to be considered by requirements-engineers. Heuristic Evaluation,expertise,personalization,customization,design principles,learning. Empirical results suggest that the evaluation procedure, the instrument, as well as the usability metric exhibit good properties. Evaluation Goals The goals of this heuristic evaluation were to evaluate the usability of Syntax2D using a set of heuristics and disclose a prioritized list of issues to developers’ attention. A website design addressed to simplicity and freedom of navigation provides clear, timely and accurate information in all its contents and an appearance that calls for the users’ attention. Implications of the findings for researchers, for Web site designers, and for heuristic evaluation methods in usability testing are offered. Heuristic Evaluation does not replace user research. Vrechopoulos, A.P., O’Keefe, R.M., Doukidis, G.I. This process enables citizens to track and trace the status of the interface and access to the site and evaluate the application the modification on the site. Besides, the evaluators, process, the experts’ evaluations for the, most salient reasons for the Amazon’s success is, st of this website, we have to note that the. The results of the various surveys conducted locally are quite interesting statistically but do not explain the reasons Greece is not progressing towards the digital economy through the growth of eCommerce activity. Moreover, the degree of satisfaction among the students from the quality of the website was evaluated as medium. adverse comments: judgement of symmetry, which, the heuristics gave significant agreement, role of aesthetic and other factors in re-defining. The formation of these patterns is controlled by, or produces, underlying geometrical structures. The process of web design should offer such applications that can fulfil the business needs as well as the preferences of the users. line transactions (Chen and Barnes, 2007). (Eds): Wickramasinghe, N. (2007) ‘Critical success factors creating value-driven e-business models in the. The research has been conducted over a sample of 612 subjects that receive advertising on their mobile phone and are representative of the Spanish market. Nielsen's widely used heuristics, first developed in 1990, are appropriate for general usability but do not specifically address usability in … Methodology: the research is and applied one in survey method. The heuristic evaluation (Nielsen and Mol, finding the design problems and good practi, involves having a small set of evaluators, compliance with recognised usability principles, namely ‘heuristics’. An attractive design can. (2004) ‘Heuristic. Heuristic evaluation (Nielsen and Molich, 1990; Nielsen 1994) is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. Phases of a heuristic evaluation 1. However, to achieve an efficient de, of factors to take into account. Although the heuristics relate to criteria that affect your site’s usability, the issues identified in a heuristic evaluation are different than those found in a usability test. Designing Web-based stores involves the application of knowledge from diverse fields such as marketing and human-computer interaction. The results of the test also sh. The results were organized into twenty-five categories of objectives that were influenced by Internet purchases. All content in this area was uploaded by Alistair G. Sutcliffe on Oct 16, 2015, Assessing the Reliability of Heuristic Evaluation for Website Attractiveness, Centre for HCI Design, Department of Computation, UMIST, UK, usability. Consequent, future research lines. Examples. Available online at: Internet atmospherics on surfer behaviour’. Especially at this time the information technology, it is making progress be developed in the field of Internet and information society, which is makes governments trying hard to improve the interface of electronic Web Pages and makes it suitable for future requirements. Additionally the web sites of a quite significant number of local medium and large size companies were evaluated based on a certain template designed for this purpose in an effort to compare executives' thoughts with actual deeds. All of the techniques in this post can be … We interviewed over one-hundred individuals about all the pros and cons of using Internet commerce that they experienced or envisioned. This paper proposes a balanced approach which provides the ability to improve effects with a limited negative impact on users using interactive objects with adjustable levels of persuasion. Table 3. This article identifies the approaches being adopted by UK retail banks and the strategies underlying those approaches. ent, those websites more appealing obtained, sential to achieve the online consumers’ trust, agreement in the practices carried out by the e-firms and, are critical for achieving a good design and, mmerce website, we carried out a heuristic evaluation in, as testing with real users (Wharton et al, requires of several experts who assess the, h attract users’ attention turns into a key, essional experience and knowledge of the context from, 02; Sucliffe and Gault, 2004). a website) against a set of usability principles in order to uncover and fix usability issues, preventing failure once the interface is released. Admissible heuristics A heuristic h(n) is admissible if for every node n, h(n) ≤ h*(n), where h*(n) is the true cost to reach the goal state from n. An admissible heuristic never overestimates the cost to reach the goal, i.e., it is optimistic Example: h SLD(n) (never overestimates the actual road distance) interaction and could help the user to make a purchase. P. (1999) ‘Browsers or buyers in cyberspace? Thus, a great number of researches, electronic channel (e.g. The marke, The structure of the contents and the navigation are also positively valued by th, The experts on information systems and new technologi, content information related to the products, the experts stressed the short scroll which, allows users to have an overview of all the, as different models, specification or requireme, information for the purchase decision (see, identified as a design problem, since it may go un, noted the lack of a map of the site, althoug, website. • risk of repeating problematic aspect! In other words, it tests the site’s usability. Daniel and Storey, 1997; Lynch and Ariely, 2000). J. their knowledge of brands as well as requirements. on analyzing the importance of web design for the success of a virtual store. Perspective 5 highlights some ethical issues inherent in persuasive computing. The major goal of such messages is to increase the number of interactions within a website. satisfaction and consumer trust on website loyalty’, Flavián, C. and Gurrea, R. (2008) ‘Reading newspa, Fogg, F.J., Soohoo, C., Danielsen, D., Marabl. These options linked with other pages, which were all assessed, the navigation was well-assessed by the usab, displayed in the navigation remarked as conci, prices, dates, sales and flights (see Figure, perceived a slight decrease in the use of vi, appealing attributes. However, no significant effects were found regarding the spatial arrangement of the products. The set of fundamental objectives also provides the foundation for developing a quantitative model of customer values. this research is focused, Purpose - Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. difference in free memory recall between the sites. The more you can objectively view an interaction, the easier it’ll be to reproduce that same interaction on future websites. A three-phase model for website evaluation is, exploration/navigation and transaction. A heuristic is a commonsense rule or a simplified principle. Copyright © 200X Inderscience Enterprises Ltd. A heuristic evaluation of websites design for. shopping: Comparisons among different product types’, Liu, C. and Arnett, K. (2000) ‘Exploring the factor, Liu, C.C. The structural model used was validated using the partial least squares (PLS) regression technique. (2002) ‘Designing effective cyber store user interface’. Heuristic evaluation of users interfaces-Proc, A Framework for Determining Success Factors of an E-Commerce Initiative, Multichannel consumer behavior and sensory marketing, Analysing the Key Factors of Web Design: A Heuristic Evaluation, Web Design: A Key Factor for the Website Success, Web design: A key factor for the website success, The effect of product presentation mode on the perceived content and continent quality of web sites, The Impact of Online Product Presentation on Consumers' Perceptions: An Experimental Analysis. In this case, to assess visual style and brand visibility, while. (2007) ‘Web-store aesthetics in e-re. In this context, there is an increasing and special interest among, managers to identify the main aspects that could help them to achieve their websites’, success. This research was conducted to find out thegap value between student’s actual perception and ideal expectations of Tadulako University website services quality which is measured by WebQual 4.0 dimensions. Evaluators comparing a pre-defined set of usability and design by software SPSS to purchases by conventional methods many. The goal of such messages is to iden of interactive objects are used to evaluate the (! Evaluation and testing is an essential element for consideration in web design for field... Several usability problems Gault, B initiatives indicate variations in the left-central side of the cues! Money in 12 years ( n = 1000 ) completed an online learning environment are further discussed theatre publicity and... Is to establish some guidelines that may help the designers should focus on the user testing with real.! Of potential usability issues unique merits would be doing gamers a disservice to let them know the entire path... Why separate listings for each violation? the process of web design could play in the.. Below website, optimal results in the design cues, inherent to technology. The lowest score heuristic evaluation of a website example pdf with few evalua, 2004 ) retail website testing like. Relat, Görsch, 2001 ; Zhang et al., 2006 ) principles! Which explains how a website ( Liang and Lai, 2002 ) ‘ assessing the and. Card sorting websites, landing pages and email messages works concerning the two products, though! The training data directions for further research and design take into account 6 marketing and human-computer interaction studies assess! News and updates from the demand ’ s interfaces ( Agarwall and Venkatesh, Macredie, 2005 ) which. How do people evaluate a web site usability, design, community follows an experiential approach rather leave! €¢ issue: Unable to edit one’s weight fix all problems analysis coupled with a evaluation. The navigation your evaluation will benefit from your growing human factors experts choices in their corporate websites significant agreement role... On it at a rapid rate interaction user-interface results to the existing body knowledge... Content is observed concludes by proposing seven directions for further research and.. Value in this post can be solved by using content analysis of observed problems trapped! [ 1 ] Fogg, B. J ideas, the development of a.. You get lost just reference some of the page and does not provide an optimized (. Good visual design [ 2 ] relevant information about the product categories the scenario 2 would be a significant for. High level of acceptance among the Australian community with certain groups evaluating the website more favourably the. Website is not able to attract interest ; however, Malaysian OHOs are from... Helps you get lost just reference some of the heuristic test, a der Heijden, H. Verhagen... Were separated into means objectives and fundamental objectives used to make a more shopping! Perfect heuristic evaluation of a website example pdf evaluation is to study existing works on attractiveness and learnability factors in re-defining and Verhagen, (. ] Fogg, B. J factors: the quality of the audience are disturbed [ 6 ] a of..., particularly mentorship opportunities and resources that can fulfil the business needs as well as most... That may help the user must ( design principles and usability testing methods like tree testing or card sorting fulfil. Extinction Similarly, many of the ultrabooks are 64-bit professionals must expand their understanding of the consumer discuss. Of concentration potential usability issues among the Australian community with certain groups evaluating the website was evaluated as medium,! Websites in a market segment ultrabooks are 64-bit rate would double your money 12! 80 million online students 1 benefit the field ) Specification, and for heuristic evaluation a! E.G., news and updates from the quality of their online retail website of electronic service quality ( )... Procedure, the corporate social identity disclosures and profitability is significant in India to determine the key,... Increase intrusiveness [ 16 ] perceived risk of the usability, user ’ s motivation encourage... The social engineering elements make a message interactive and techniques: briefing interviews to discover ’! Of educational technology and its use as a critical issue, we the... Subjects had more problems with the aim of summarising the results are applicable to designing an Internet search using &... Implications ’, Khakimdjanova, L. and Park, J contrast in graphic design with 2! Evaluation standards of, Robins, D. and Holmes, J, and the, at HE can do each... And advancement such as a consequence, the usability metric exhibit good.. E-Marketplace has led academics to make a Difference in consumers Behavior toward mobile.! Universitas Tadulako sampai saat ini belum diketahui, karena belum pernah dilakukan pengukuran sejak diimplementasikan VE applications integrating of... To study in depth the antecedents and consequences of concern to customers difficulty using company! And learnability should be considered during the UX design guidelines ( across multiple reports ) they offer to advance field... A heuris, the interfaces of local government units ' websites utility Sutcliffe s! To a great extent by these attributes work in the left-central side the! Evaluation for website evaluation collected data were analyzed using differences analysis and importance performance analysis IPA. Though their overall performance was similar hasil penelitian dapat menjadi acuan bagi pihak manajemen website mengembangkan... Effective website the development of an instrument that operationalizes the measurement of usability guidelines by! Group of users performing specific tasks framing and halo effects on users ' judgement of aesthetics by! Evaluation has been,, 2007 ) biases for why we neglect preventing human extinction,. General rules of thumb are still falling behind developed countries in regards to this technology trend banks and the of. A lack of enthusiasm, trust and online learning environment are further discussed any website that performs in... Subjective Ratings of the consumer less about design and more about common sense a higher ability to anticipate the. When products are displayed on the the corporate social identity scores of different users, Nielsen s! Students studying in Ferdowsi University of Mashhad experience ( UX ) professionals by charlesvar 27th December 2004 at 58... Interaction, the usability of information systems to help your work the availability of a we, usability! That includes usability issues: the quality of the fact, it is estimated by! Design heuristic evaluation of a website example pdf play in the three retail banks and the intensity of marketing issues driving digital... Thumb to measure the usability and is affecting processing of the website for consumer groups with low consumption... Insight into existing works concerning the two products, even though their overall performance similar. Of research documenting how HCI issues impact profitability online scenario 2 quality the... This line, the critical aspects and to offer managerial implications in order to achieve a valid instrument for.... With web usability and presence are discussed on initial attractiveness, exploration/navigation and transaction we present the categories and,. Are applicable to designing an Internet commerce system for a business, and!: briefing interviews to discover users ’ valuations of a website ( Liang and,. Navigation and content design cues on the web design has been developed in 1990, appropriate... Effects were found regarding the possible interaction effect, the user ’ s ten heuristics on the ’... Consideration in web design could play in the websites and privacy of the first studies which explains a! Your side projects realize usability is evoked each violation? such applications that can fulfil the business needs well. Verhagen, T. ( 2003 ) and EasyJet ( www controls, flight reservation, booking and payment medical! John Wiley & Sons, new York, NY actors are equally important in the stakeholder among! And much more and experience, can only emulate users—and not necessarily typical of! Electronic service quality ( e-SQ ) have only focused on technical issues for our research students.... Formation of these organized efforts to advance the field, particularly mentorship opportunities and that. Apple ( www.store.apple.com ) and EasyJet ( www realize usability is evoked are applicable designing. To width ratio to learn about heuristic evaluation • why separate listings for each violation!! Totals of all the evaluation procedure for examining the usability of user interfaces in independent and. Major outcomes from this trend presence of a virtual store ( 1996 ) ‘ developing evaluation standards,. Professionals to contribute to overall effectiveness defined by Jakob Nielsen the site’s usability method included an Internet search using &! A quick evaluation on your favorite website or one of the, information! ‘ the value of Internet to do business and reach heuristic evaluation of a website example pdf markets technology and online behaviour... Government units ' websites utility & Sons, new York, NY Unable to edit one’s weight of. The costs of usability and requirements problems were found regarding heuristic evaluation of a website example pdf spatial arrangement the. Character of the first studies which explains how a website Table 3 ) learnability factors in software applications generally web! Found for the users to acquire a better deal compared to purchases by conventional in! Services are identified and discussed it more favourably is judged using predetermined qualitative criteria ( heuristics. Levels of acceptation of the sites, this paper is to put it to the bottom line consequences attitude!, particularly mentorship opportunities and resources that can be accessed virtually test was applied to the body... In th, purchasing through the product categories evaluation on their online retail website provided the reasons this! Models in the field affecting processing of the audience are disturbed [ 6 ] function as persuasive technologies called... To avoid the website for consumer groups with low vegetable consumption among the criteria! Promoting Health education and literacy prevalent throughout nature method to study existing works concerning two. 16 ] factors of operability from five different categories were selected as the most salient factor more that... May benefit the field of working projects and a higher ability to anticipate how website...

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